Powerful Hacks For Better Marketing Results Online
The latter end of this decade has been truly an exciting time for digital marketers globally because the digital landscape is changing – yet again. We are experiencing a renaissance of sorts and there are also some new challenges that website owners have to content with if they want to keep turning a profit with their operations. The biggest change and concept, if you will is customer-centric marketing written in an article from SEOExplode.
This might sound like a new take on a classic idea, but it transforms into something really novel when you apply it to the Web in general.
Why? Because for the past thirty or so years, webmasters have only been approximating what their niches want to see on their websites.
But now it’s different – the individual user experience is now more important than all other things combined. And the moment you hit upon this jackpot – you’ve stumbled upon Atlantis and you will be automatically catapulted a mile away from your competition.
Offers, offers everywhere
Don’t get ads and promotions mixed up because they’re different. Ads exist to generate ad revenue, and people even use tools to block ads.
People are blocking ads so much that the ad-supported website model is becoming obsolete, and website operators are resorting to pay walls and blocking users who use ad blocking technology to maintain profitability. But what if we tell you that ads aside, you can make your own offers stand out?
It appears that making lots of offers on your website through dedicated landing pages is the way to go in 2019 and beyond.
Current stats show that websites that have as many as thirty landing pages are the ones generation more than five times their average leads and sales. As long as the promotions are relevant to users and they do not impede the user experience, there is definitely nothing wrong with making lots of offers on your own website.
But then again, it’s really a question of hitting the sweet spot – or the balance so to speak – so you can put your offers in front of your users without reducing their personal enjoyment of your website. The solution here is relevant offers.
People expect to see only the kind of content that they like, or are interested in. Obviously, a person who was reading about do it yourself pest control would turn his nose up if he was suddenly offered a 12-week crash course on making his poker game better.
The road of your users from ‘just browsing’ to ‘let me get my credit card or PayPal’ must be fully in your control. There shouldn’t be any accidents on your website.
There must be a pre-planned route for every piece of content that you publish; there always has to be a reason for putting up any kind of content. Ultimately, the goal is to make your promotions and offers relevant to your users through the supplementary content available on your website.
More videos please
It’s a proven fact: the more visually stimulating and appealing a website is, the better its chances of converting.
Why? Because people like seeing nice images and watching videos. When they see videos, they’ll watch it, and if you are offering new knowledge with an explainer video, they will trust your content and your website even more quickly than with just plain text. Investing in nicely laid out infographics with lots of up to date and relevant information is also an amazing way to establish yourself as an authority in a particular domain.
Don’t forget to build your email list
Email marketing remains a most relevant channel for communicating with prospective leads. Conversion-wise it is still kicking hard, and this is the number one reason why you should pay close attention to your email marketing efforts.
The number one reason why email marketing is still relevant in the age of material design and customer-centric marketing is that people still use email every single day, and they don’t use social media profiles (with LinkedIn as an exception) for serious things – like receiving and analyzing offers of products and services that are important to them. No, those things are still exclusively for their email, and once they give you their email, they’re basically saying – I trust your website, now don’t prove me wrong.
The main impetus when you are doing email marketing is never just to promote products and services, but still, to provide value to the subscribers on your list. The things of value always come first and in higher volume than any other promotion or offer.
The reason for this is you have to ‘fill up’ your list’s trust meter before they can trust that what you are offering or promoting to them is genuinely good and worth their money. This positive association only occurs when you have provided sufficient proof that you are there for their best interests
The formula is really simple: you give in order to receive. The biggest digital marketers on the planet run encyclopedia-like blogs that generate six figure revenue during large promotions. They give away new content like it was nothing. They invest in their lists because it’s the only way to get any decent ROI.
While you still have access to your customers’ emails, make an effort to show them that you are the best in what you do, and there’s no reason for them to look at your competition. You can be sincere in your communications, but you still have to be very strategic. You still need to write great, compelling copy that pulls them in and makes them believe that your promotions are worthwhile.
So there’s really two components to this efforts and if you can accomplish both sides with flair, then it becomes a win-win situation for everyone involved. Because even if you are essentially selling to people with your free information, they trust your judgment, and therefore, they will find no reason to back out from really good offers. This is true for all niches, remember that.